152 Rolex A precious and very attractive, King Midas, wristwatch in white gold, with electric blue dial and rarely seen with integrated bracelet, reference 4017.

Estimate: € 10,000 –⁠ 20,000

Introduced in the 1970s as part of Rolex’s prestigious King Midas collection under the Cellini line, the reference 4017 is a remarkable creation designed by the legendary Gérald Genta. The King Midas series is celebrated for its avant-garde aesthetic, standing out with its asymmetrical and architectural case design, a departure from Rolex’s traditional sporty and tool watches. Inspired by ancient Greek themes and the opulence of King Midas himself, this model was among Rolex’s most luxurious and expensive timepieces at the time of its release. The present example, crafted in 18k white gold, is particularly rare, as most King Midas pieces were made in yellow gold. Its sharp, geometric form embodies the minimalist elegance that defined Genta’s work. While this reference was typically paired with a leather strap, this particular example features an exceptionally rare integrated white-gold bracelet, a configuration almost never seen on the market. The electric blue dial adds a striking contrast to the monochromatic case, enhancing its visual allure and rarity. Rolex produced the King Midas collection in extremely limited numbers, making well-preserved examples like this one highly desirable among collectors. Retaining its sharp lines and original integrity, this reference 4017 represents an exceptional opportunity to own one of Rolex’s most distinctive and exclusive designs.