197 Rolex A possibly unique and incredibly important, Datejust, automatic wristwatch in yellow gold, with rosè dial, personalized for the Venezuelan aviator captain Boris Piñero Fuenmayor, full set, reference 1601.

Estimate: € 25,000 –⁠ 50,000

The present reference 1601 from 1968 showcases the Datejust’s timeless charm, featuring a very attractive rosè dial with baton indexes and hands. What truly sets this piece apart is its personalization. Originally owned by Captain Boris Piñero Fuenmayor, a renowned Venezuelan aviator and bullfighting enthusiast, this watch shows an incredibly rare and highly unusual customization. Known as “El Capitán Boris” and closely linked to VIASA, the Venezuelan national airline, he is remembered for expertly handling a critical in-flight emergency at 35 000 feet, landing safely in Portugal despite severe hydraulic and structural damage. This timepiece stands as a incredible rarity within the Rolex universe. The dial, personalized with the name of a private individual—Mr. Piñero—represents an unprecedented level of customization, in our opinion directly executed by Rolex. While we have seen rare examples of personalized watches for royal families and notable public figures, such customizations for non-royal individuals are almost unheard of. But the rarity does not end there—this watch also features a truly exceptional and likely unique special-order President bracelet, crafted in yellow gold with inner links in pink gold, a design that strikingly echoes the color of the dial. This watch is nothing short of extraordinary—a truly unique piece in every sense of the word.